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This Privacy Policy describes how Boulevard Lashes YYJ (“we,” “us,” or the “Site”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we gather details about your device, your interactions with the Site, and information required to process your purchases. We may also collect additional information if you contact us for customer support. Throughout this policy, any data that can uniquely identify an individual is referred to as “Personal Information.”
Below is more information about what Personal Information we collect and why:
Device Information
- Examples: Browser version, IP address, time zone, cookie details, pages or products viewed, search terms, and browsing interactions on our Site.
- Purpose: To ensure the Site loads accurately and to perform analytics that help us optimize Site performance and user experience.
- Source: Collected automatically when you visit the Site via cookies, log files, web beacons, tags, or pixels.
Order Information
- Examples: Name, billing address, shipping address, payment details, email address, phone number.
- Purpose: To provide products or services, process payments, arrange shipping, send invoices or confirmations, communicate with you, and—if aligned with your preferences—offer information or marketing about our products or services.
- Source: Collected directly from you when you place an order or create an account.
Customer Support Information
- Examples: Any details shared when contacting us for assistance (such as email correspondence and attachments).
- Purpose: To offer and improve our customer support services.
- Source: Collected directly from you.
Minors
We do not knowingly collect Personal Information from children. If you are a parent or guardian who suspects your child has provided us with Personal Information, please contact us so we can promptly investigate and remove any unauthorized data.
Sharing Personal Information
We share Personal Information with third-party service providers to help us deliver our services and fulfill our obligations to you (e.g., for payment processing, shipping, marketing). We may also share your data to comply with laws or protect our rights. Your information may be disclosed in the following scenarios:
- Legal Compliance: To adhere to applicable laws, regulations, subpoenas, or lawful requests.
- Protecting Rights: To enforce our Terms and Conditions or protect our rights, privacy, safety, or property.
Behavioral Advertising
We use Personal Information to provide targeted advertisements or marketing messages that may interest you. Examples include:
- Analytics: Tools to understand how you use our Site.
- Advertising Partners: Sharing information about your Site usage, purchases, or interactions with our ads on other websites.
For more details on targeted advertising, visit the Network Advertising Initiative’s educational page.
You can often opt out of targeted ads via the settings offered by individual platforms (e.g., Facebook, Google) or through the Digital Advertising Alliance’s opt-out portal.
Using Personal Information
We use your Personal Information to provide our services, such as:
- Offering products for sale Processing payments
- Managing shipping and order fulfillment
- Keeping you updated on new products, services, or promotions
Lawful Basis (GDPR)
If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Protection of vital interests
- Public interest tasks
- Legitimate interests (not overriding your fundamental rights)
Retention
We retain your Personal Information for our records unless and until you request its deletion. For details on your right to erasure, see “Your Rights” below.
Automatic Decision-Making
If you reside in the EEA, you have the right to object to processing based solely on automated decision-making when it significantly affects you. We do not engage in automated decision-making that has a legal or otherwise significant effect on you.
GDPR
If you are an EEA resident, you have the right to request access to the Personal Information we hold, ask for corrections or updates, and request erasure. To exercise any of these rights, please contact us. Note that your data may be stored or processed outside of Europe, including in Canada or the United States.
CCPA
If you are a California resident, you can request access to your Personal Information or ask that it be corrected, updated, or erased. To exercise these rights, please contact us at the email below.
Cookies
Cookies are small data files placed on your computer or device when you visit our Site. We use cookies for:
- Essential Functions: To ensure the Site operates correctly.
- Analytics: To better understand how users navigate the Site.
- Advertising: To display relevant ads based on your browsing behavior.
Most browsers automatically accept cookies. You can manage or block them via your browser settings, though doing so may affect how certain features function. For more information, visit All About Cookies.
Do Not Track
We do not currently alter our data collection or usage practices in response to “Do Not Track” signals from your browser due to a lack of consistent industry standards.
Changes
We may update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. Changes will be noted by updating the “Last Updated” date on our Site.